Rarebreed wanted a complete brand overhaul, with the basis of their logo looking like both a thumbprint and a dog. Every visual was rebuilt including logo, palette, website, graphic elements, icons, video, social, flyers, PowerPoint Templates, and even an office mural.
This video with their ecosystem won a silver VETTY Award in 2023.
(Design–Jennifer Cole, Animation–Will Harrison, Voice Over–Jessica Gorman)